National hotline for agriculture
National hotline for agriculture
National hotline
for agriculture
Crop2Cash, a Nigerian tech company, developed a revolutionary AI-powered extension service for smallholder farmers in Nigeria. For its launch in the Federal Capital Territory, I worked on the branding, collaborating with the in-house design team.
Crop2Cash, a Nigerian tech company, developed a revolutionary AI-powered extension service for smallholder farmers in Nigeria. For its launch in the Federal Capital Territory, I worked on the branding, collaborating with the in-house design team.
Project overview
Event Branding
Project overview
Event Branding
role
Lead Brand Designer
Content Consultant
role
Lead Brand Designer
Content Consultant
understanding the brief
understanding the brief
The CEO of Crop2Cash, Michael Ogundare, reached out to me for the branding needs of the event. With the launch being the first of its kind for the company, he also consulted with me on the direction and development of content for the event day and marketing, leveraging my experience in branding events.
The CEO of Crop2Cash, Michael Ogundare, reached out to me for the branding needs of the event. With the launch being the first of its kind for the company, he also consulted with me on the direction and development of content for the event day and marketing, leveraging my experience in branding events.
The brand already had an existing visual identity, but he wanted a fresh feel for this particular product launch. So I developed a system that resonated with the core idea of the product while remaining true to the brand's identity.
The brand already had an existing visual identity, but he wanted a fresh feel for this particular product launch. So I developed a system that resonated with the core idea of the product while remaining true to the brand's identity.
typography
typography
The original brand font, Montserrat, worked well because of its versatility. However, the system needed a touch of futurism, so I introduced the 'Urbanist' typeface to complement it.
The original brand font, Montserrat, worked well because of its versatility. However, the system needed a touch of futurism, so I introduced the 'Urbanist' typeface to complement it.
colours
colours
I stayed close to the "source material", but introduced a gradient between the two primary colours, which enhanced the futuristic tech feel.
I stayed close to the "source material", but introduced a gradient between the two primary colours, which enhanced the futuristic tech feel.
elements
elements
I researched the agriculture industry to identify essential aspects of farming that could be used as visual elements for the project.
I researched the agriculture industry to identify essential aspects of farming that could be used as visual elements for the project.
I also created 3D assets to enhance the visual appeal of the system.
I also created 3D assets to enhance the visual appeal of the system.
asset templates
asset templates
After developing the visual system, I designed a thematic creative design along with template assets showing the system in use that the in-house team could customize for their needs and build on.
After developing the visual system, I designed a thematic creative design along with template assets showing the system in use that the in-house team could customize for their needs and build on.
creating booth designs
creating booth designs
creating booth designs
One of the requested deliverables was a booth design, which I created in 3D to effectively present the design and help the client visualise how it would look on the event day.
One of the requested deliverables was a booth design, which I created in 3D to effectively present the design and help the client visualise how it would look on the event day.
One of the requested deliverables was a booth design, which I created in 3D to effectively present the design and help the client visualise how it would look on the event day.
creating motion assets for marketing
creating motion assets for marketing
creating motion assets for marketing
I created motion graphics videos from scripts provided to support marketing efforts across digital media.
I created motion graphics videos from scripts provided to support marketing efforts across digital media.
I created motion graphics videos from scripts provided to support marketing efforts across digital media.
result
result
A successful launch event that attracted attention and coverage from outlets such as GSMA, Marula Square, and others.
A successful launch event that attracted attention and coverage from outlets such as GSMA, Marula Square, and others.
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View other Branding Projects
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