Creatives connect
lagos 2023
Creatives connect
lagos 2023
Creatives connect
lagos 2023
Creatives Connect is a unique event for creative professionals, combining games, networking, and casual hangout into a one of a kind gathering. Organized by School of Creatives, it prides itself in its intimate atmosphere that fosters one-on-one connections with attendees and guest speakers
Creatives Connect is a unique event for creative professionals, combining games, networking, and casual hangout into a one of a kind gathering. Organized by School of Creatives, it prides itself in its intimate atmosphere that fosters one-on-one connections with attendees and guest speakers
Project overview
Event Branding
Project overview
Event Branding
role
Brand Designer
Brand Strategist
role
Brand Designer
Brand Strategist
making a statement
making a statement
My mission was to craft the brand identity for the 2023 Lagos edition in a way that would capture the attention of creative minds (no mean feat) and inspire them to commit to a day of networking and relaxation by purchasing a ticket.
My mission was to craft the brand identity for the 2023 Lagos edition in a way that would capture the attention of creative minds (no mean feat) and inspire them to commit to a day of networking and relaxation by purchasing a ticket.
well, a statement was made
well, a statement was made
what about colours?
what about colours?
The color scheme featured three shades of blue, harmoniously interwoven with vibrant accents of orange, yellow, and white, evoking a sense of exhilarating excitement.
The color scheme featured three shades of blue, harmoniously interwoven with vibrant accents of orange, yellow, and white, evoking a sense of exhilarating excitement.
making a visual bomb
making a visual bomb
In creating the visual identity, I selected everyday items, tools, and devices frequently used by creatives and incorporated them as key visual elements into the identity system.
I also integrated gaming elements, such as chess rooks and dice, into the design.
In creating the visual identity, I selected everyday items, tools, and devices frequently used by creatives and incorporated them as key visual elements into the identity system.
I also integrated gaming elements, such as chess rooks and dice, into the design.
adding eye candy
adding eye candy
adding eye candy
I made use of an artistic illustration style inspired by Temi Coker on images to make for a visually stimulating visual identity, which was implemented across all assets
I made use of an artistic illustration style inspired by Temi Coker on images to make for a visually stimulating visual identity, which was implemented across all assets
I made use of an artistic illustration style inspired by Temi Coker on images to make for a visually stimulating visual identity, which was implemented across all assets
cooking the visual identity
brand messaging
brand messaging
brand messaging
Observational humor and wit were incorporated into the brand messaging, as the creative community tends to respond more favorably to unconventional approaches.
Observational humor and wit were incorporated into the brand messaging, as the creative community tends to respond more favorably to unconventional approaches.
Observational humor and wit were incorporated into the brand messaging, as the creative community tends to respond more favorably to unconventional approaches.
brand assets on event day
brand assets on event day
result
result
The event generated buzz online, resulting in a room full of attendees on the event day.
The event generated buzz online, resulting in a room full of attendees on the event day.
View other Branding Projects
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Branding Projects
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View other Branding Projects
2018
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View other Branding Projects
2018
2018
2018
2018
2018
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2018