
CRW Style
CRW Style
CRW Style
CRW Style is a Nigerian fashion brand that blends traditional African aesthetics with modern trends to create unique and vibrant clothing pieces. The brand, owned by Christiana Rotimi Williams, is known for its bold use of color, intricate patterns, and attention to detail, which are all inspired by Nigeria's rich cultural heritage.
CRW Style is a Nigerian fashion brand that blends traditional African aesthetics with modern trends to create unique and vibrant clothing pieces. The brand, owned by Christiana Rotimi Williams, is known for its bold use of color, intricate patterns, and attention to detail, which are all inspired by Nigeria's rich cultural heritage.
Project overview
Logo Identity Design
Project overview
Logo Identity Design
role
Brand Designer
role
Brand Designer



ideating
ideating
After extracting the brief from the client, one thing became evident: the logo needed to embody simplicity and class. This led me to explore the CRW acronym as a direction.
After extracting the brief from the client, one thing became evident: the logo needed to embody simplicity and class. This led me to explore the CRW acronym as a direction.












final selection and presentation
final selection and presentation
After the client made her pick, I thought it was important to show just how the logo would sit on brand collateral
After the client made her pick, I thought it was important to show just how the logo would sit on brand collateral












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View other
Branding Projects
2018
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2018
View other Branding Projects
2018
2018
2018
2018
2018
2018
2018
2018