ChocParty 2020: Mask Up
ChocParty 2020:
Mask Up
ChocParty 2020:
Mask Up
ChocParty is an annual gathering that started in 2011, with a heartfelt mission to mend fractured relationships and strengthen bonds as the year concludes. It is a cherished tradition eagerly anticipated by the people of Ibadan, which I had the privilege of branding its 2020 edition.
ChocParty is an annual gathering that started in 2011, with a heartfelt mission to mend fractured relationships and strengthen bonds as the year concludes. It is a cherished tradition eagerly anticipated by the people of Ibadan, which I had the privilege of branding its 2020 edition.
Project overview
Event Branding
Marketing Consultancy
Merchandise Design
Project overview
Event Branding
Marketing Consultancy
Merchandise Design
role
Brand Designer
Strategist
role
Brand Designer
Strategist
doing the impossible
doing the impossible
In 2020, the world faced an unprecedented pandemic and subsequent lockdown, ushering in a period marked by despair, loneliness, and the painful loss of loved ones for many. For most, it entailed a significant reduction in interactions with friends and family.
In 2020, the world faced an unprecedented pandemic and subsequent lockdown, ushering in a period marked by despair, loneliness, and the painful loss of loved ones for many. For most, it entailed a significant reduction in interactions with friends and family.
As the year drew to a close, the easing of lockdown protocols provided an opportunity to host the event. The task at hand was to create a compelling brand identity that not only ignited enthusiasm, but also instilled confidence in attendees regarding their safety, ensuring ticket purchases.
As the year drew to a close, the easing of lockdown protocols provided an opportunity to host the event. The task at hand was to create a compelling brand identity that not only ignited enthusiasm, but also instilled confidence in attendees regarding their safety, ensuring ticket purchases.
combatting covid-19
combatting covid-19
The visual identity factored in COVID scares and utilized elements and messaging on flyers in order to promote and reinforce disease prevention measures.
The visual identity factored in COVID scares and utilized elements and messaging on flyers in order to promote and reinforce disease prevention measures.
cooking the visual identity
cooking the visual identity
cooking the visual identity
I crafted visual elements to creatively convey the 'Mask Up' theme while enticing attendees with a glimpse of the event's fun-packed content. I also incorporated 3D assets in the visual identity, continuing the brand's 3D tradition, which helped in sparking conversations and generating anticipation for the event
I crafted visual elements to creatively convey the 'Mask Up' theme while enticing attendees with a glimpse of the event's fun-packed content. I also incorporated 3D assets in the visual identity, continuing the brand's 3D tradition, which helped in sparking conversations and generating anticipation for the event
I crafted visual elements to creatively convey the 'Mask Up' theme while enticing attendees with a glimpse of the event's fun-packed content. I also incorporated 3D assets in the visual identity, continuing the brand's 3D tradition, which helped in sparking conversations and generating anticipation for the event
cooking the visual identity
result
result
The event drew an impressive crowd, packing the venue with over 10,000 attendees across all age groups, marking a remarkable 25% increase in revenue from ticket sales in comparison to the previous edition.
The event drew an impressive crowd, packing the venue with over 10,000 attendees across all age groups, marking a remarkable 25% increase in revenue from ticket sales in comparison to the previous edition.
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