
rise 3 launch
rise 3 launch
rise 3 launch
Risevest, a leading digital investment platform for Africans, made major app updates and needed a ‘tech-giant’ style video to highlight brand excellence, showcase new features, and attract new users.
Risevest, a leading digital investment platform for Africans, made major app updates and needed a ‘tech-giant’ style video to highlight brand excellence, showcase new features, and attract new users.
Project overview
Product Launch
Project overview
Product Launch
role
Director
Motion Designer
VFX Artist
Sound Editor & Designer
role
Director
Motion Designer
VFX Artist
Sound Editor & Designer

obtaining a brief
obtaining a brief
First, I met with Risevest’s global marketing lead, group design lead, and creative director to understand the updates made to the Rise and Hisa applications, clarify the objectives of the launch video, and align on how the updates should be presented.
First, I met with Risevest’s global marketing lead, group design lead, and creative director to understand the updates made to the Rise and Hisa applications, clarify the objectives of the launch video, and align on how the updates should be presented.
developing a direction
developing a direction
With the full script in hand, I created a Direction Document that outlined the visual approach for the intro and closing sequences, defined shot types with references for each speaker’s segment, and established the style for presenting the app.
With the full script in hand, I created a Direction Document that outlined the visual approach for the intro and closing sequences, defined shot types with references for each speaker’s segment, and established the style for presenting the app.






pre-production
pre-production
Once the direction was approved, we moved fully into pre-production. I collaborated with the director of photography and production designers at the Rise office to plan how each shot would be executed.
Once the direction was approved, we moved fully into pre-production. I collaborated with the director of photography and production designers at the Rise office to plan how each shot would be executed.




prepping the speakers
prepping the speakers
I met with the Rise executives featured in the video, briefing them on how to approach their sessions and running test rehearsals to ensure they were fully prepared.
I met with the Rise executives featured in the video, briefing them on how to approach their sessions and running test rehearsals to ensure they were fully prepared.




production
production
I coordinated a 22-man crew on set at the Rise office to capture the planned shots. I also held one-on-one rehearsals with the speakers before filming and ensured that the footage we captured aligned with my creative vision.
I coordinated a 22-man crew on set at the Rise office to capture the planned shots. I also held one-on-one rehearsals with the speakers before filming and ensured that the footage we captured aligned with my creative vision.












We had another shoot day at Marina, Lagos, where we captured some FPV drone shots for the intro and closing sequences.
We had another shoot day at Marina, Lagos, where we captured some FPV drone shots for the intro and closing sequences.




post-production
post-production
post-production
I coordinated the post-production workflow between the editor and colorist, while collaborating with the in-house 2D and 3D motion designers. I also developed a storyboard to guide the process and created motion templates where needed.
I coordinated the post-production workflow between the editor and colorist, while collaborating with the in-house 2D and 3D motion designers. I also developed a storyboard to guide the process and created motion templates where needed.
I coordinated the post-production workflow between the editor and colorist, while collaborating with the in-house 2D and 3D motion designers. I also developed a storyboard to guide the process and created motion templates where needed.




I designed 2D and 3D scenes; some were taken straight through the production pipeline, while others were further refined by the in-house 3D artist for lighting and material work, ensuring consistency with the established brand 3D design system
I designed 2D and 3D scenes; some were taken straight through the production pipeline, while others were further refined by the in-house 3D artist for lighting and material work, ensuring consistency with the established brand 3D design system
I designed 2D and 3D scenes; some were taken straight through the production pipeline, while others were further refined by the in-house 3D artist for lighting and material work, ensuring consistency with the established brand 3D design system
I wrapped up by editing the sound; removing noise with spectral reduction and refining the audio mix using compression and EQ.
I wrapped up by editing the sound; removing noise with spectral reduction and refining the audio mix using compression and EQ.
I wrapped up by editing the sound; removing noise with spectral reduction and refining the audio mix using compression and EQ.




teaser
teaser
teaser
I developed the direction for a teaser that stitched together moments from different speaker sessions into a cohesive story designed to spark interest in the full video.
I developed the direction for a teaser that stitched together moments from different speaker sessions into a cohesive story designed to spark interest in the full video.
I developed the direction for a teaser that stitched together moments from different speaker sessions into a cohesive story designed to spark interest in the full video.



result
result
The video generated over 25,000 organic views on Twitter and 2,000+ YouTube views within the first 48 hours.
The video generated over 25,000 organic views on Twitter and 2,000+ YouTube views within the first 48 hours.
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