smartparcel ad
smart locker ad
smartparcel ad
SmartParcel's Smart Locker is a secure and automated storage unit that allows parcels to be delivered and collected at any time, offering a convenient alternative to traditional delivery methods.
They needed an ad that explained how the product works and how it could be of help to potential customers.
SmartParcel's Smart Locker is a secure and automated storage unit that allows parcels to be delivered and collected at any time, offering a convenient alternative to traditional delivery methods.
They needed an ad that explained how the product works and how it could be of help to potential customers.
Project overview
Video Production
Project overview
Video Production
role
Co-Director
Motion Designer
VFX Artist
role
Co-Director
Motion Designer
VFX Artist
my approach
my approach
To highlight the Smart Locker’s functionality, we developed a script and filmed real-life interactions with the product. Live-action footage was used to demonstrate its everyday use, then seamlessly transitioned into motion graphics to complete the narrative.
To highlight the Smart Locker’s functionality, we developed a script and filmed real-life interactions with the product. Live-action footage was used to demonstrate its everyday use, then seamlessly transitioned into motion graphics to complete the narrative.
showing smart locker interactions
showing smart locker interactions
We created a shot list that was built around the user journey.
We created a shot list that was built around the user journey.
using vfx to augument and clean up
using vfx to augument and clean up
Using visual effects techniques in After Effects, I executed screen replacements, removed distracting rain puddles, and enhanced the appearance of one of the delivery boxes to create a cleaner, more polished final look.
Using visual effects techniques in After Effects, I executed screen replacements, removed distracting rain puddles, and enhanced the appearance of one of the delivery boxes to create a cleaner, more polished final look.
using motion for cta
using motion for cta
I used motion graphics to clearly present the call-to-action, ensuring it stood out and resonated with viewers.
I used motion graphics to clearly present the call-to-action, ensuring it stood out and resonated with viewers.
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