Talstack
Talstack
Talstack
Talstack is a tech platform that was designed to enhance employee performance through courses, tools, and mentorship from Africa’s top professionals and entrepreneurs. They needed a motion system that could be consistently applied across their courses and brand touchpoints.
Talstack is a tech platform that was designed to enhance employee performance through courses, tools, and mentorship from Africa’s top professionals and entrepreneurs. They needed a motion system that could be consistently applied across their courses and brand touchpoints.
Project overview
Motion Identity Design
Project overview
Motion Identity Design
role
Motion Designer
role
Motion Designer
my approach
my approach
I explored their brand identity to identify elements that could translate effectively into motion. With those components, I designed a timeless motion system featuring adaptable assets that could be seamlessly integrated across their course content.
I explored their brand identity to identify elements that could translate effectively into motion. With those components, I designed a timeless motion system featuring adaptable assets that could be seamlessly integrated across their course content.
Animating the logo
Animating the logo
The Talstack logo animation was the first hurdle that needed to be scaled, given its frequent use across the brand's assets.
The Talstack logo animation was the first hurdle that needed to be scaled, given its frequent use across the brand's assets.
creating assets for the course
creating assets for the course
I was given samples of the types of content that would be shared in the course, so I create simple motion templates for each content type.
I was given samples of the types of content that would be shared in the course, so I create simple motion templates for each content type.
Result
Result
The system was seamlessly implemented across over 50 courses, which helped Talstack acquire $850,000 in pre-seed funding.
The system was seamlessly implemented across over 50 courses, which helped Talstack acquire $850,000 in pre-seed funding.
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